Search Engines Optimization SEO Tricks

July 26, 2014

Search Engines Optimization SEO Tricks:             

Search Engines Optimization SEODriving usage and readership is critically important to raise the
visibility of your research. Wiley Online Library is one of the most
highly visited scientific web sites, with over half of our traffic
originating directly from Google, Google Scholar and other search
engines. Wiley has a robust search engines optimization seo strategy and
we are actively engaged in ensuring that all of our research content
is visible and high ranking in the search results of Google and other search engines. One of the key factors in sustaining long-term usage for
your research is through search engines optimization (SEO). Authors
can also play a crucial role in optimizing search results at the articlelevel
by following the tips below.

Top Tips to Make Your Article Discoverable Online:

1. Make sure you have an SEO-friendly title for your article

The title needs to be descriptive and must incorporate a key phrase related to your
topic. Put your keywords within the first 65 characters of the title.

2. Carefully craft your abstract using keywords, keywords, keywords

a. Choose the appropriate keywords and phrases for your article. Think of a phrase of 2-4 words that a
researcher might search on to find your article.
b. Consider looking up specific keywords on Google Trends or the Google Adwords keywords tool to
find out which search terms are popular
c. Repeat your keywords and phrases 3-4 times throughout the abstract in a natural, contextual way.
d. BUT don’t go overboard with repetition as search engines may UN-index your article as a result.

3. Provide at least five keywords or phrases in the keywords field

Include the keywords and phrases you repeated in your abstract. Provide additional relevant keywords
and synonyms for those keywords as they relate to your article. Keywords are not only important for search engines optimization SEO,
they are also used by abstracting and indexing services as a mechanism to tag research content.

4. Stay consistent

Refer to names and initials in a consistent manner throughout the paper and make sure you’re
referring to them in the same way they’ve been referred to in past online publications.

5. Use headings

Headings for the various sections of your article tip off search engines (SEO) to the structure and content of your
article. Incorporate your keywords and phrases in these headings wherever it’s appropriate.

6. Cite your own, or your co-authors, previous publications

Cite your previous work as appropriate because citations of your past work factors into how search
engines rank your current and future work.

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